Name: Ford Motor Company Europe

Industry: Automotive

Project Summary: Designing the European business case for diversity. Designing the European dignity at work strategy. Delivering dignity at work training.

Business Issue: PTI worked closely with Ford Motor Company in the creation of its European business case for diversity, and its dignity at work and work life strategies.

PTI Action: These projects involved extensive research across the Ford of Europe business, as well as wide-ranging desk research of the leading-edge academic thinking in the areas of diversity, work/life balance and dignity at work. We fused together the practical considerations of diversity within the Ford organisation with up-to-the-minute thought-leadership to generate a highly innovative, multi-faceted inclusion strategy for Ford Motor Company.

Business Result: PTI and Ford of Europe worked together to create an integrated approach to delivering diversity from strategy to execution, with all aspects of the organisation's policies and practices fitting under one umbrella strategy document.